The alternative to "innovation" is not this binary opposite, however, but creative adaptation to ever-changing needs in ways that are shared and convivial.

Free, Fair and Alive

In the capitalist economy, companies are said to shoulder the risks of creating and marketing a product, even though their research and development budget is often subsidized by taxpayers and even though they often displace risks and expenses on to consumers, the environment, and future generations.

Free, Fair and Alive

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