The mutual interference of two worlds of feeling, or the juxtaposition of two independent expressions, supersed[ing] the original elements and produc[ing] a synthetic organization of greater efficacy.
The SI championed détournement as a means of interrupting the fabric of the everyday — whether it be repurposing old film reels, subverting iconic images or slogans, or devising literature inspired by the works of other writers.
The act of détournement imbues revered and historicized works of art and literature with new life, thereby overcoming their congealment at the hands of the spectacle. As Debord and Wolman write:
"Détournement not only leads to the discovery of new aspects of talent; in addition, clashing head-on with all social and legal conventions, it cannot fail to be a powerful cultural weapon in the service of real class struggle."