Post-Fordism

Post Fordism.

economy characterised by globalisation, deregulation, the fragmentation of consumer markets and the growth of specialisation in retail and manufacturing as the key shift occurring within capitalism, at least in those countries that had been the leading manufacturing economies of the post-war era

– Techno-feudalism or Platform Capitalism? Conceptualising the Digital Society

Robin Murray, writing in the British magazine Marxism Today in the 1980s, identified the emergence of post-Fordism with a number of cultural tendencies such as rising individualism and a declining willingness of consumers to defer to the judgements of established taste-makers

– Techno-feudalism or Platform Capitalism? Conceptualising the Digital Society