Most websites today are built like commercial products by professionals and marketers, optimised to draw the largest audience, generate engagement and 'convert'. But there is also a smaller, less-visible web designed by regular people to simply to share their interests and hobbies with the world. A web that is unpolished, often quirky but often also fun, creative and interesting.
Same as the IndieWeb? If not the same, then very adjacent to it.
The internet historian and artist Olia Lialina sums up this historical negligence aptly when she writes, “. . . we’ve studied the history of hypertext, but not the history of Metallica fan web rings or web rings in general.”