The social industry has abstracted our human interactions into mindless, repetitive actions, from which they can more easily derive profit. The disbenefits are many - alienation; surveillance; manipulation.
It is social Taylorism. The craft of social relationships has been reduced to unskilled labour.
The spectacle reduces reality to an endless supply of commodifiable fragments, while encouraging us to focus on appearances.
Debord would no doubt have been horrified by social media companies such as Facebook and Twitter, which monetize our friendships, opinions, and emotions. Our internal thoughts and experiences are now commodifiable assets. Did you tweet today? Why haven’t you posted to Instagram? Did you “like” your friend’s photos on Facebook yet?