People currently say the IndieWeb is too difficult to use for most people - I'd say this is maybe mostly true right now (although it's more nuanced than people usually think).
Not sure it's completely true to be honest. You can use micro.blog, it's pretty easy. And to be part of the indie web you don't need all the bells and whistles of micropub, webmentions, social readers, etc, from day one.
But anyway. The point I wanted to capture here is that you've got to start somewhere. We have to be working on alternatives, even if they're not 100% finished yet. You need something ready to go for the next time Facebook does a Cambridge Analytica and people are looking for somewhere to go to.
Not that quoting Friedman is a desirable thing, but he was right about this:
Only a crisis - actual or perceived - produces real change. When that crisis occurs, the actions that are taken depend on the ideas that are lying around. That, I believe, is our basic function: to develop alternatives to existing policies, to keep them alive and available until the politically impossible becomes the politically inevitable.